Green Goo × Replo — Mobile-First Conversion Growth Case Study
Improving Paid Campaign Conversions By 550% In 30 Days For Green Goo
Background
Green Goo is a heritage, family-owned skincare brand built on traditional herbal remedies and all-natural formulas. After being reacquired by the founding family in late 2024, the brand faced the challenge of rebuilding an underperforming e-commerce presence that had suffered from years of neglect.
The Challenge: Refreshing The Brand
Low conversion rates (roughly 0.5–1.2%)
Unclear product messaging, making it hard for customers to understand multiple use cases (cuts, scrapes, bug bites, dry skin, anti-aging, etc.)
Poor mobile experience, despite mobile users accounting for the majority of traffic
Legacy site structure optimized for desktop, causing friction across the funnel—especially for paid traffic
Green Goo needed a fast, flexible solution to modernize their store, clearly communicate product value, and convert mobile-first users.
The Results: Increasing CVR With Paid Campaigns And Optimized User Flow
Within weeks of launching Replo-built pages, Green Goo saw significant performance gains:
200–800% increases in conversion rate (CVR) across key pages
Baseline CVR improved from 0.5–1.2% to a consistent 2–3%, with peaks up to 8% during high-intent traffic spikes
550% month-over-month CVR growth for the Foot Care Balm paid campaign within 30 days
33% product revenue growth over 90 days for the Skin Repair Salve campaign
From Q3 to Q4 2025, storewide funnel metrics improved:
Conversion rate: +65%
Add to cart: +59%
Reach checkout: +45%
Completed checkout: +68%
Customer complaints around navigation and checkout friction largely disappeared, signaling a smoother, more intuitive user experience.
